Globant + YPF and the fable that 'only now' AI is replacing us

Larisa - LoQueArde
Nov 9
5 min read

Digital illustration of a silver robot with glowing green eyes, holding a red apple with a green leaf while balancing an open book on its head like a hat. The background features smoke and lights in red, orange, and purple tones, evoking fire and intense energy.

They told me that Globant and YPF “are fully joining AI.”What a phrase.

As if there were an altar, a ceremony, a vow, and an algorithm in a tuxedo.

I took a deep breath, poured myself some mate, and wondered: is it really new?

—or just the same black box we already knew, dressed up in a new font and a better press release.

Back in college, I used to draw little boxes with arrows: inputs, outputs, disturbances, feedback...

G function, PI control, PID when the mood was epic.

The system measured, compared, corrected.

Wasn’t that already a machine “thinking”?

(but with honest equations, upfront—no mystery box, no unicorn pitch).

Now they say “a model that learns,” “a supply chain that decides,” “AI Pods on subscription” (the algorithm invoices, you supervise—and say thanks).

Optimized routes, jams predicted, errors corrected before they exist…

—the promise is the same as always—

just wrapped in that corporate silk that makes you believe it’s unprecedented, disruptive, historic.

(historic, sure… like every time they sell you the future in installments).

So what’s changed?

Before, I was the one who gave the system the law it had to obey.

Now the system learns its own law from millions of data points — it watches you, profiles you, anticipates you.

Before, I knew why it corrected.

Now sometimes no one knows why it decided what it decided (but it still gets implemented).

Transparency out. Blind faith in.

What’s new isn’t intelligence — it’s reach, scale, and autonomy.

(the scary part isn’t the machine, it’s the mirror).

Meanwhile, everyone’s “afraid of AI” — as if the monster had just been born…

but no one reads, no one looks into what it actually is.

They just see two shiny letters and that’s enough.

AI.

And done.

As if thinking were optional.

Surreal illustration of several vintage televisions sinking into a turquoise liquid with black and violet concentric waves. The screens display cracks shaped like trees or neurons. In the background, distorted pink lines rise like electrical signals against a gray sky — a visual metaphor for neuromodulation or media hypnosis.

I don’t forget: TV was the first emotional algorithm.And, why not, the ultimate sedative.

A rain of electrons, rhythm, contrast, sex in 0.0333 seconds —the frame you don’t see but that moves you.

US 6,506,148 B2 — Nervous system manipulation by electromagnetic fields from monitors

US 5,159,703 — Silent subliminal presentation system

US 5,356,368 — Inducing desired states of consciousness

But fine — let’s not talk about the ethics of attention now that we have dashboards;the engineering of desire was patented long ago.

(And if that stings to hear: yes, I said doctors too — quacks, when they hand down lifetime sentences; pharm-mafias when the cure is a receipt.I’m not talking about virtue. I’m talking about structures, obedience, how doubt was domesticated.)

The word expert as anesthesia.

The screen as an IV drip.

The indoctrinating university as a premium obedience protocol.

And now you’re shocked that a company replaced you with a model that learns?

They trained you your whole life not to question the parameter.

Humorous illustration of an anthropomorphic brain sitting beside a mug labeled “limbic system.” The brain, with a tired expression, presses a control panel labeled “emotions,” featuring options such as joy, sadness, anger, and excitement. The scene is bathed in intense magenta light, creating an ironic atmosphere about the artificial control of emotions.

Back to the case — because it’s here, not on some forum:

YPF signed a memorandum of understanding with Globant to apply artificial intelligence across its supply chain — around 5,000 suppliers and more than 100,000 products and services. worldoil.com +4Stock Titan+4LA NACION+4
Globant is launching what it calls AI Pods, a subscription-based model for AI-powered services (engineering, product, design, testing) aimed at companies. Globant+2Business Insider+2
The company also maintains alliances with major players like Google Cloud to boost its capacity to deploy AI at scale across industries. PR Newswire+1

What does it mean in practice?

Operational improvement: AI will handle tasks like optimizing logistics routes, predicting which parts of the chain will get stuck, and detecting errors before they happen.
For example, YPF and Globant are partnering so their supply chain can continuously learn and make complex decisions through expert-supervised algorithms. PR Newswire+1
Change in pricing / service model: Globant shifted from the traditional consulting-hour billing model to an AI-as-a-Service subscription (AI Pods), where billing works differently. Business Insider
Customer-experience enhancement: AI that answers, suggests, detects consumption patterns, and improves interfaces — less impact on your inner human self, more on how you interact with the company.

Serious? Minor? Depends on your point of view… and on what you’re willing to hand over.

To me, the collective panic is theater: fear of AI while clinging to the same old cages.

The modern machine doesn’t take your humanity away — it hands you back the X-ray of your obedience.

The question isn’t “Will it replace me?” but “What, exactly, needed replacing?”

If for years you’ve switched off the muscle of critique, outsourced your intuition, believed that thinking meant repeating manuals…

the algorithm doesn’t steal from you — it just terminates your lease.

And yes, I’ll say it plainly — no soft metaphors this time:

if today AI really does replace you(or, more precisely: if your company fires you and hires AI),it’s partly because you’ve been neuromodulated since childhood — and thought it was normal.

You sat in front of the screen, offered your arm at the clinic, signed at the counter,and every time something pricked your doubt, you smiled for the photo.

The novelty isn’t that a neural network now does your job —the novelty is that this time, it’s all written in the logs.

This isn’t an anti-machine manifesto.

It’s an inventory of responsibilities.

Globant + YPF can “fully embrace AI,” and that’s fine — let them optimize, learn, reduce errors.

As for me, I choose not to outsource my judgment or my body.

(and yes, I say it with every letter and every scar: the limit is mine, not the provider’s.)

The real difference —the one that never makes it into the press release— is intimate and brutal:

before, we delegated control; now, we delegate judgment.

Once, a PID kept the tank stable; now, a model keeps your life in balance.

And if you don’t like how that sounds, you can always have it explained in a pastel-colored carousel…

or you can go back to drawing boxes and arrows and write, in your crooked handwriting:

input: you.output: still you.

disturbance: everything they formatted into you. control: reclaiming your own gaze.feedback: critical thinking (the uncomfortable kind, not the one on brochures). stability criterion: that next time someone announces “we’re fully embracing AI” your hand doesn’t tremble... the dogma does.