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Crypto in Real Life: Ferrari Accepts ETH and Bitcoin Overtakes Amazon

From “when I get crypto, I’ll buy a Ferrari” to the actual dealership, and from Bitcoin surpassing Amazon as a global asset.

Two signals that smoke is turning into something tangible.


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Ferrari: From the Meme to the Dealership


Yes, you can pay for a Ferrari with crypto.

Not wishful thinking: real checkout.


Ferrari started accepting crypto payments at U.S. dealerships (BTC, ETH, and USDC via BitPay). Then it expanded to Europe in late July 2024. The gateway converts crypto to fiat for the dealer: zero volatility for the seller, clean experience for the buyer.


Why it matters (beyond the headline):


  • Because it’s use, not hype. If an ultra-luxury brand implements it, others will watch.

  • Because it’s educational: the customer sees they can pay for something physical and expensive with crypto, no price drama.

  • Because it shows where the real friction lies: not in the tech, but in each brand’s or country’s policies.


(Thanks to Martín from @clicksquepagan for sharing this story that deserves a place here.)


Bitcoin vs. Amazon: When a Network Is Worth More Than a Mega-Company


It’s not just price: it’s market cap. And yes, Bitcoin already surpassed it.


In July 2025, Bitcoin overtook Amazon in market capitalization and entered the club of the world’s largest assets. Some days it’s listed top 5, others 7th—the snapshot depends on daily price and source, but the hard fact is the valuation crossover.


Why it matters:


  • It’s a cultural signal: an open network competing in value with historic corporations.

  • It’s a sign of adoption: institutions, funds, and regulated products push demand.

  • It’s a narrative shift: the market no longer sees BTC as an oddity but as a macro asset.


Simple translation:

Market cap = price × circulating supply.

When BTC rallies hard, it can leapfrog giant companies (Amazon, Meta) and sit above or below silver or Alphabet, depending on the day.



⚠️ This is not investment advice. It’s a context map: brands charging in crypto and an asset overtaking Amazon in value. The rest is execution, judgment, and patience.



If this fire moved you, my site has 5 ready-to-use crypto resources to start today: from trading with judgment to simple copy trading. All at loquearde.net.



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