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Lo Que Arde

The diagram Yisus would’ve used to explain inflation

Here’s the alignment chart nobody asked for — and everyone needed


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If you get FOMO looking at this image —or if you want to learn marketing and finance without falling asleep— relax:

Lo Que Arde translates it into a meme.


Think of it like when someone explains a Pierce diagram or an Aristotelian logic chart, only here the chalk is grease, mustard, and neon.

(And yes, some say Yisus solved problems by drawing on the ground… let’s leave that wink hanging.)



In this case, the miracle is understanding Argentina 2025 without getting a master’s degree in finance:


  • Top left, the familiar; bottom right, the unrestrained pleasure.

  • In the middle, what we choose to look at to understand how prices, emotions, and demand move.


Chorilenta/Choripolenta: when the community pot turns into emergency R&D. It showed up during those times when we were being rebranded as Argenzuela and poverty took a bizarre turn. Not a recipe — a symptom.

Mi Gusto empanadas + Ricardo Darín: the gourmet tragedy of a beloved, politically outspoken actor; he ordered a dozen and got charged $48,000. He complained, it went viral, he did free marketing, and the brand learned about metrics in real time — they lowered the price. A live case study in elasticity. And in how the emotional demand curve actually works.

ChatGPT investing here: plot twist. The AI tracking risk, narrative, and timing; us watching the meme so we don’t lose the thread.

U.S. fixed deposit / bank with a seal: when the lawful tries to tame the chaotic with stamps and rates. We already know who wins that story.



What’s this for?


To read charts with hunger and humor: to understand why a price offends, why a discount redeems, and why a “Darín case” explains more than a paper. (LAUGH, DARÍN 🙏… THEY PUT YOUR FACE ON MAFALDA’S BODY!!!)


Take this chart as a compass of tensions:

price vs. desire,

order vs. excess,

scarcity vs. spectacle.


If something knots inside you between laughter and anger,

the chart has already done its job:

to turn noise into signal… and signal into a good question.

Everything else —rates, spreads, surveys— comes later.



Humorous collage of a well-known Argentine actor with a bob haircut and vintage dress; an empanada placed near the mouth and captions reading “LO QUE ARDE · Case Study,” “INFLUENCER by accident,” “Free marketing. You’re welcome,” “Unintentional publicity ON,” and “CPL = 1 public complaint,” poster-style aesthetic.


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If you liked it, save it, share it with that friend who
loves arguing about prices — and leave your bite in the comments.
See you at the next controlled fire 🔥



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