Amazon and Bitcoin have been flirting for years amidst rumors, searches for blockchain talent and silent moves from AWS. While the market waits for an official “Pay with BTC” button, Amazon seems to prioritize infrastructure over public adoption. A simple and direct analysis of the crypto feints of the e-commerce giant, gift cards as a real bridge and the zero-risk strategy behind corporate silence.

An Argentine startup, Mercado Cripto, turned rental cars into blockchain tokens offering a 10% annual yield. Each token represents a share of the income generated by real vehicles on the road. Beyond finance, the project signals a cultural shift — from owning to participating — showing how blockchain is beginning to move through real streets, not just digital ones.